Tuesday, January 5, 2010

Home Warranty: A Single Step solution to the individual insurance needs of each and every household appliance.


On the lines of product warranty, the home warranty market is coming up in a major way. It already grossed revenue of $ 1.47billion in 2008 in the tumultuous times of global recession where the sales of houses themselves plummeted beyond a predictable end. Home warranties essentially mean the services catered towards repairing and maintenance of utilities within the home such as boilers, heaters, electrical appliances, pipes, etc. There are over 60 companies in the American mainland which are minting money in this ever-expanding segment as more and more people are buying second-hand homes and have one or the other blues related to fittings and fixtures and general working of the appliances.

American Home Shield is the market leader in the home warranty segment with a market share of a whooping 46%. The other five companies that call the shots in the home warranties market are First American Home Buyers Protection (11%) , Old Republic Home Protection Co. Inc (8.3%), Cross Country Home Services (6%), 2-10 Home Buyers Warranty's Systems and Appliance Business (5.3%) and Fidelity National Home Warranty Co.(4.3%) .

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Together these six companies enjoy 76% market share and the rest 24% are enjoyed by 50 marginal companies which just operate locally and rely on word of mouth for their advertising.

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A lot of small and marginal companies indulged into scandalous activities giving the whole industry a bad name, which adversely affected the faith and confidence of the homeowners. But the measures taken by the authorities to protect the interests of the consumers were adequate in checking the rampant scams.

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